6:59 PM
Fashion Trend Creator
His Royal Highness, The Prince of Wales is urging consumers to embrace wool as the natural fibre for a sustainable future."Wool is a fibre even the most brilliant boffin in the most high-tech laboratory could never create," said The Prince as he explained the natural, sustainable and bio-degradable qualities of a fibre that has evolved in harmony with mankind itself.
"Humanity must realise it is unable to replace nature," The Prince added as he went on to stress the inherent health and safety advantages of wool, including natural fire resistance which makes it extremely suitable for children's wear.
Recognising Australia as the world’s major wool producer and home of the Woolmark, Australian Wool Innovation (AWI) will help to re-engage retailers and brands with wool. The world famous Woolmark logo will be a part of the campaign for both apparel and interior textiles.
AWI CEO Brenda McGahan said: “This significant campaign fits in perfectly with our marketing efforts, where we sell the benefits of wool as a natural fibre”.
Speaking on a bitterly cold Australia Day at Wimpole Estate, a late 18th century farm in Cambridgeshire, England, the Prince of Wales declared his heartfelt solidarity with wool growers in Australia, New Zealand and the UK.
The Prince of Wales, himself a sheep farmer at his Highbury Estate in Gloucestershire, urged manufacturers, retailers and consumers to reconsider wool as an alternative to the 'landfill fibres' that have come to dominate certain sectors of modern lifestyle.
Novel techniques in textile printing create new opportunities in business. As technology advanced in the printing process, color inkjet printers became a vital part in the printing process of the fabric market as well. Utilizing the advantages of the digital printing technology, this is a process of printing on textiles and garments, through specialized or modified inkjet technology. It is done by using an inkjet printer and using fabric sheets with a removable paper backing. A transport mechanism for the fabric, and special textile inks are applied to textiles directly and are absorbed by the fibers. 
Digital textile printing is an excellent reflection or original artworks with a right blend of classic and elegant view. Also known as direct to garment printing, the process prints designs on fabrics from the computer without any other sources like designing on paper and printing. It enables for changes in color and design easily, and quickly prior to printing. This technology offers faster production technology, cost effective print runs, and provides majority of the worlds printed textiles. This process consumes less water, and dyes, thereby proving to be environmentally friendly. Family photos too can be used for digital printing on the fabric of ones own choice. 
